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Great info from KP (5 common content marketing mistakes to avoid) We all know by now that content marketing is very important to the overall success of our web presence. And knowing the mobile numbers for consumers these days, we…

Great info from KP (78% of searches for your restaurant are on mobile devices) According to Google, over 60% of searches these days are on mobile devices. And according to a recent study after examining hundreds of millions…

Great info from KP (How restaurant technology can help with labor shortages) Restaurants are struggling, especially our mom-n-pops down the street. That’s no secret. First the government restrictions with the COVID-19 epidemic put a strangle hold on revenue,…

Great info from KP (Real Estate 101: How to Reach Home Sellers) As a real estate agent, you will be told there are a thousand ways to reach home sellers. But are you seeing any of those real…

Great info from KP (Successful Healthcare Marketing, yes it matters) There are so many great ways to effectively market your medical practice. If you’re a doctor, dentist or orthodontist, optometrist or ophthalmologist, or other medical or healthcare facility,…

Great info from KP test (Real Estate 101: How to reach home buyers) Let’s talk about your #1 challenge as a real estate agent — how to reach home buyers. The first thing you need to do is…

Great info from KP test (Quick-n-Dirty Do’s & Don’t’s for Social Media Marketing) The social communities have provided a nice venue for us to help bolster our brand at relatively low cost. And some brands have done a…

Great info from KP test (How fancy-schmancy is your email subject line?) With so many bells and whistles rolling out in social media these days, an email newsletter is not always a highly utilized integrated marketing tool in…

Great info from KP test (Restaurant Marketing Ideas with Revenue In-mind) Every successful restaurant has one common thread — a solid marketing plan. Even if your food is out-of-this-world, it can’t stand alone without help to get the…

Great info from KP test (Successful Real Estate Marketing Ideas) The right marketing plan plays a major role in the success of your real estate business. Throwing mud on the wall to see what sticks is not a…

Great info from KP test (Fun Restaurant Marketing Tips) Some marketing ideas are just too good to pass up. Some, when you read these, will make you go, “Man, why didn’t I think of that?” Well, that’s what…

Great info from KP test (What does it mean to be a software architect?) Years ago, when I was still writing code for a living, I felt like there could be more to my career path than hunkering…

Great info from KP test (What is in the Senate’s Infrastructure Bill?) The United States Senate is expected to pass a $1 Trillion infrastructure bill this week. Among many other initiatives, here’s what’s in the bill: $110 billion…

Great info from KP test (Your brand will thank you for networking in-person) I’ve talked a lot over the years about getting out in the community and letting people see your face. Say hi to them and see…

Great info from KP test (I’m all yours, for one hour ) Do you ever wish you could just pick up the phone and call somebody or hit a button on your laptop and zoom somebody to ask…

Great info from KP test (Tips for marketing your Real Estate Team) There are so many great ways to effectively market your real estate team, even if you’re a team of one. There are smart ways to touch…

Great info from KP test (Facebook Ads for your restaurant, oh boy, where to start) We know your restaurant menu is dynamite, and we know people will really like the food. We just need to get the message…

Great info from KP test (People actually read your outdoor signage, ya know ) There’s an art to putting yourself in the mindset of your customer. In these days of short-staffing, be smart with your strategies to keep…

Great info from KP test (Blogging is good. I promise.) The age old question — okay, maybe not age old, last-15-years-old — why should I blog is one I hear all the time. True that blogging is not…

Great info from KP test (Is your Facebook (Business Page) blowing-up your frustration level? ) Have you noticed the drastic traffic decline on your Facebook Business Page over the past few weeks? I have on the organic side,…

Great info from KP test (Stay true to your ideas) Most times the marketing and execution are bad, not the idea. If you believe in your idea, don’t give up on it. Develop a solid plan, execute with…

Great info from KP test (Getting started in Sports Marketing) If your sports organization is lagging behind the digital marketing world, and it probably is, it’s time to get in the game. Let’s walk through a few steps…

Great info from KP test (Real-time Marketing Consulting, one-on-one with my full attention ) Let’s line up a time so you and I can chat. I’ll answer any questions you have on your business. Need assistance with establishing…

Great info from KP test (Restaurants can learn from the Starbucks experience) The first thing to wrap your head around when it comes to restaurant marketing is that it’s not always about the food. Yes, your food must…

Great info from KP test (Cheat sheet for your restaurant’s digital marketing) Let’s talk bluntly. Your digital marketing sucks. You’re trying, I know. But putting that burden on your general manager, bar manager, or floor manager is not fair to…