Uncategorized

Can marketing imitate Hotel California’s lack of storytelling?

Great info from KP (Can marketing imitate Hotel California’s lack of storytelling?) Does marketing always need to be structured around storytelling? There’s no doubting that telling stories is a great way to touch the soul of our customers….

Read More

How do you know that’s true?

Great info from KP (How do you know that’s true?) When your creative director says, that’s how we do it, or your boss says, we made money doing this last time. Do you check the data? Do you make sure…

Read More

‘Identify and Prioritize’ can bring calm to your day

Great info from KP (‘Identify and Prioritize’ can bring calm to your day) How many times have you heard, I spent all day putting out fires? We’re all busy. It seems like the challenges never stop hitting us in…

Read More

What does content marketing mean to restaurants?

Great info from KP (What does content marketing mean to restaurants?) By now most of us know what content marketing is — producing meaningful, shareable, valuable articles, tweets, videos, infographics, etc. to our blogs, website, social communities, and…

Read More

9/11 makes me sad

Great info from KP (9/11 makes me sad) I know every generation before me in America had their sad experience. Christopher Columbus. General Cornwallis. Hitler. Pearl Harbor. My generation has 9/11. It still hurts, 20 years later. It’s still…

Read More

If we’re dreamin’ together, what’s your biggest dream?

Great info from KP (If we’re dreamin’ together, what’s your biggest dream?) What’s the one app or tool that you wish you had to make your day more efficient? Is there a toolset that would help you make…

Read More

Do your passions come through in your brand?

Great info from KP (Do your passions come through in your brand?) My passions are fairly easy to identify: Family.KP brand.College football. Roll Tide! Do you have a passion? Do you have something that drives your day? Do…

Read More

iOS 15’s encryption model allows Driver’s Licenses & TSA interaction

Great info from KP (iOS 15’s encryption model allows Driver’s Licenses & TSA interaction) This just got a whole lot interesting. iOS 15 will allow users to store their driver’s licenses and state IDs in the Wallet app….

Read More

Can you show me the marketing data?

Great info from KP (Can you show me the marketing data?) Fun things are fun. We all want to have fun at work. But if your (so called) strategies are built around having fun, you’d better have the…

Read More

Your leadership style affects the team’s success

Great info from KP (Your leadership style affects the team’s success) From a leadership perspective, how do you see the people in your team? Are they numbers on a balance sheet? Are they people with lives and families?…

Read More

How leadership can make or break a restaurant concept

Great info from KP (How leadership can make or break a restaurant concept) Leadership makes the ultimate decisions on the direction of a restaurant concept. From the beginning brainstorming on where the concept begins to the execution of…

Read More

Understanding your target audience is an art

Great info from KP (Understanding your target audience is an art) There’s a difference between identifying your target audience and understanding them. In order to touch their souls, you must first know how your customer thinks, what they…

Read More

How to drive repeat customer visits

Great info from KP (How to drive repeat customer visits) Increase repeat customer visits. Generate customer loyalty. Grow a dominating local brand. All these efforts help us achieve one big goal — a positive impact on our restaurant’s…

Read More

What does Google say about Content Marketing?

Great info from KP (What does Google say about Content Marketing?) There are lots of fun to-dos when managing your business in the digital world. Content marketing is one of those, whether writing blog articles, producing video content,…

Read More

Ooh! Squirrel!

Great info from KP (Ooh! Squirrel!) Are you wasting your hard-earned money on today’s shiny objects? Know your target audience and their psychographics — where they live, what they like, where and how they spend their money. Too…

Read More

Just Say No, to Yelp Reviews [video]

Great info from KP (Just Say No, to Yelp Reviews ) Too many times I’ve been called in to help businesses after the disaster of receiving fake Yelp reviews or nasty Facebook reviews, which are creating major issues…

Read More

Who are these Beach Boys?

Great info from KP (Who are these Beach Boys?) I tuned in to my morning music routine earlier to Pandora prompting me to listen to ‘new‘ Beach Boys. Intrigued, I clicked through. They got me. 😎 Nice ad…

Read More

Are you serious?

Great info from KP (Are you serious?) Are you serious about your business? Are you serious about achieving your goals? I was listening to Seth’s Akimbo podcast this weekend, and he asked if I was serious. I felt…

Read More

Need help with your Real Estate marketing?

Great info from KP (Need help with your Real Estate marketing?) Most realtors and brokers do need help with their real estate marketing, whether they know it or not. It’s tough to watch businesses, including one-person realtors, flail…

Read More

Where to get the most brand exposure? Instagram? Google?

Great info from KP (Where to get the most brand exposure? Instagram? Google?) As marketers, we spend many hours each week on content marketing — articles, photos, imagery, videos, etc. But once our ad content is published, the…

Read More
What is Local SEO? Can it help me in Norfolk?

What is Local SEO? Can it help me in Norfolk?

Great info from KP (What is Local SEO? Can it help me in Norfolk?) Dominating local search is top priority for any customer-centric small business. We will cover a few top-level local SEO tips to help increase your…

Read More

5 common content marketing mistakes to avoid

Great info from KP (5 common content marketing mistakes to avoid) We all know by now that content marketing is very important to the overall success of our web presence. And knowing the mobile numbers for consumers these days, we…

Read More

78% of searches for your restaurant are on mobile devices

Great info from KP (78% of searches for your restaurant are on mobile devices) According to Google, over 60% of searches these days are on mobile devices. And according to a recent study after examining hundreds of millions…

Read More

How restaurant technology can help with labor shortages

Great info from KP (How restaurant technology can help with labor shortages) Restaurants are struggling, especially our mom-n-pops down the street. That’s no secret. First the government restrictions with the COVID-19 epidemic put a strangle hold on revenue,…

Read More

Real Estate 101: How to Reach Home Sellers

Great info from KP (Real Estate 101: How to Reach Home Sellers) As a real estate agent, you will be told there are a thousand ways to reach home sellers. But are you seeing any of those real…

Read More