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Great info from KP (Just Say No, to Yelp Reviews ) Too many times I’ve been called in to help businesses after the disaster of receiving fake Yelp reviews or nasty Facebook reviews, which are creating major issues…

Great info from KP (Who are these Beach Boys?) I tuned in to my morning music routine earlier to Pandora prompting me to listen to ‘new‘ Beach Boys. Intrigued, I clicked through. They got me. 😎 Nice ad…

Great info from KP (Are you serious?) Are you serious about your business? Are you serious about achieving your goals? I was listening to Seth’s Akimbo podcast this weekend, and he asked if I was serious. I felt…

Great info from KP (Need help with your Real Estate marketing?) Most realtors and brokers do need help with their real estate marketing, whether they know it or not. It’s tough to watch businesses, including one-person realtors, flail…

Great info from KP (Where to get the most brand exposure? Instagram? Google?) As marketers, we spend many hours each week on content marketing — articles, photos, imagery, videos, etc. But once our ad content is published, the…

Great info from KP (What is Local SEO? Can it help me in Norfolk?) Dominating local search is top priority for any customer-centric small business. We will cover a few top-level local SEO tips to help increase your…

Great info from KP (5 common content marketing mistakes to avoid) We all know by now that content marketing is very important to the overall success of our web presence. And knowing the mobile numbers for consumers these days, we…

Great info from KP (78% of searches for your restaurant are on mobile devices) According to Google, over 60% of searches these days are on mobile devices. And according to a recent study after examining hundreds of millions…

Great info from KP (How restaurant technology can help with labor shortages) Restaurants are struggling, especially our mom-n-pops down the street. That’s no secret. First the government restrictions with the COVID-19 epidemic put a strangle hold on revenue,…

Great info from KP (Real Estate 101: How to Reach Home Sellers) As a real estate agent, you will be told there are a thousand ways to reach home sellers. But are you seeing any of those real…

Great info from KP (Successful Healthcare Marketing, yes it matters) There are so many great ways to effectively market your medical practice. If you’re a doctor, dentist or orthodontist, optometrist or ophthalmologist, or other medical or healthcare facility,…

Great info from KP test (Real Estate 101: How to reach home buyers) Let’s talk about your #1 challenge as a real estate agent — how to reach home buyers. The first thing you need to do is…

Great info from KP test (Restaurant Marketing Ideas with Revenue In-mind) Every successful restaurant has one common thread — a solid marketing plan. Even if your food is out-of-this-world, it can’t stand alone without help to get the…

Great info from KP test (What does it mean to be a software architect?) Years ago, when I was still writing code for a living, I felt like there could be more to my career path than hunkering…

Great info from KP test (What is in the Senate’s Infrastructure Bill?) The United States Senate is expected to pass a $1 Trillion infrastructure bill this week. Among many other initiatives, here’s what’s in the bill: $110 billion…

Great info from KP test (Your brand will thank you for networking in-person) I’ve talked a lot over the years about getting out in the community and letting people see your face. Say hi to them and see…

Great info from KP test (I’m all yours, for one hour ) Do you ever wish you could just pick up the phone and call somebody or hit a button on your laptop and zoom somebody to ask…

Great info from KP test (Tips for marketing your Real Estate Team) There are so many great ways to effectively market your real estate team, even if you’re a team of one. There are smart ways to touch…

Great info from KP test (Facebook Ads for your restaurant, oh boy, where to start) We know your restaurant menu is dynamite, and we know people will really like the food. We just need to get the message…

Great info from KP test (People actually read your outdoor signage, ya know ) There’s an art to putting yourself in the mindset of your customer. In these days of short-staffing, be smart with your strategies to keep…

Great info from KP test (Blogging is good. I promise.) The age old question — okay, maybe not age old, last-15-years-old — why should I blog is one I hear all the time. True that blogging is not…

Great info from KP test (Is your Facebook (Business Page) blowing-up your frustration level? ) Have you noticed the drastic traffic decline on your Facebook Business Page over the past few weeks? I have on the organic side,…

Great info from KP test (Stay true to your ideas) Most times the marketing and execution are bad, not the idea. If you believe in your idea, don’t give up on it. Develop a solid plan, execute with…

Great info from KP test (Getting started in Sports Marketing) If your sports organization is lagging behind the digital marketing world, and it probably is, it’s time to get in the game. Let’s walk through a few steps…

Great info from KP test (Real-time Marketing Consulting, one-on-one with my full attention ) Let’s line up a time so you and I can chat. I’ll answer any questions you have on your business. Need assistance with establishing…