Great info from KP.com (The Boomer from Dr Pepper) I love a good ad, especially an old-school ad. This one, The Boomer from Dr Pepper, looks like it came from a magazine placement in 1966. Too cool! Winter…
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Great info from KP.com (Messaging Placement is just as important as The Message) Messaging. Messaging is important on many levels. Often the poor execution of the distribution of the messaging overshadows the actual meaningful message itself. Example: I’m…
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