Great info from KP.com (I am a parallel parking machine) Being that we live 7 minutes from the International Airport in Norfolk, I get the privilege of dropping off and picking up family when they fly the friendly…
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Great info from KP.com (Is the MarTech Landscape Too Big?) How much is too much in the MarTech world? I’ve been reading through a State of Martech 2022 report put together by Scott Brinker of chiefmartec.com and Frans…
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Great info from KP.com (How to recruit & retain talent in this economy) Our economy is coming out of one of its most globally challenging periods in modern history, but two challenges still stand at the forefront —…
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Great info from KP.com (Messaging Placement is just as important as The Message) Messaging. Messaging is important on many levels. Often the poor execution of the distribution of the messaging overshadows the actual meaningful message itself. Example: I’m…
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Great info from KP.com (Why restaurants should have a database in their back pocket) Our marketing friends always tell us we should collect names, email addresses, phone numbers, etc. from every customer we come in contact with. Dine-in…
Read MoreGreat info from KP.com (Do you understand your customer? Really understand them?) Understanding the psyche, the dreams, the wants and needs of your target audience is king today — Psychographics! No longer should generic, space-filled demographic data sets…
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