Great info from KP.com
(Messaging Placement is just as important as The Message)
Messaging. Messaging is important on many levels. Often the poor execution of the distribution of the messaging overshadows the actual meaningful message itself. Example: I’m driving on I-64 West in Norfolk approaching the Hampton Roads Bridge-Tunnel (HRBT). Traffic is backed up during afternoon rush hour for 6-1/2 miles. How do I know that precise misery? I know because Virginia Department of Transportation (VDOT) posted a message for me on their digital road sign that read, “6.5 mile back-up at HRBT.” Really? I’m 3 miles into your back-up and you thought it important to stir the road rage pot by reminding hundreds of drivers that they’re sitting in a traffic stall at the HRBT? The message of messaging is important. The placement of messaging is equally important. * photo courtesy of Erik Mclean @ Pexels Anyone can reach out to me and get my help. DM me @keithparnell. Keith is an accomplished keynote speaker, visionary, and marketing & tech innovator. His blog, KP Talks, at keithparnell.com is praised as one of the top marketing and technology blogs in the industry. Read more at keithparnell dot com