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(Reputation Management :: Google Reviews)
For most restaurant customers, online reviews serve primarily as a research tool to help them determine which restaurant they should visit. Customers may also see reviews as a communication channel through which they can share their positive feedback and criticism. Overall, online reviews are a beneficial resource for consumers. So what does this mean for your restaurant? It might be easy to assume that online reviews are a liability, and frequently they are. Restaurant owners don’t have control over what is posted online, and it can sometimes feel like unhappy customers are the most vocal. In fact, Google review management benefits restaurants as well as customers. With the right reputation management strategy, restaurant owners can use online reviews to gain customers and grow their business. Google reviews are relatively easy to solicit and will be updated on an ongoing basis. A large supply and high frequency of new reviews gives Google the data it needs to understand how your restaurant operates, and frequent reviews will tell Google that your restaurant is active. Overall, Google review management with SOTF helps demonstrate expertise, authority, and authenticity — three attributes which Google highly values. Engaging with existing customers in the review space can lead to increased customer retention and create the most loyal of customers. Responding to reviews strengthens the customer-restaurant relationship and demonstrates your commitment to customer service. SOTF Reputation Management campaigns are a proven commodity for every restaurant in the community. Click here to get started with Social On The Fly’s restaurant marketing solutions with a single goal of helping your restaurant grow. Reputation Management :: Google Reviews appeared first on Social On The Fly