Great info from SOTF
(Did you know this about branding your restaurant?)
Branding has become a huge buzzword in the business world, but what does it really mean? Branding is a complicated concept encompassing many aspects of your restaurant including your logo, website, colors, and even your restaurant’s interior design and furniture. Branding also includes how you treat your customers, how your staff talks to them, and what general experience they have when they visit your restaurant. The cornerstone of building your restaurant’s brand is defining your target customer. You want to be able to describe the type of person you want to walk in your doors and identify the best ways to connect with them. For example, if you’re targeting young professionals from Downtown Norfolk, consider hiring a marketing agency with experience in marketing towards this age group. You can also research what’s already working for other restaurants in similar niches and try to target the same types of customers. When your restaurant brand is initially finalized and all components are designed and established, the most important strategy becomes consistency and maintenance of that image in terms of design elements and customer experience. Successful restaurant branding is the foundation for all ongoing and future marketing activities. Click here to get started with Social On The Fly’s restaurant marketing solutions with a single goal of helping your restaurant grow. Did you know this about branding your restaurant? appeared first on Social On The Fly