target audience

5 common content marketing mistakes to avoid

Great info from Social On The Fly (5 common content marketing mistakes to avoid) We all know by now that content marketing is very important to the overall success of our web presence. And knowing the mobile numbers…

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5 common content marketing mistakes to avoid

5 common content marketing mistakes to avoid

Great info from SOTF (5 common content marketing mistakes to avoid) We all know by now that content marketing is very important to the overall success of our web presence. And knowing the mobile numbers for customers these…

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Not you people. Those people.

Not you people. Those people.

Great info from KP.com (Not you people. Those people.) Do you understand people? Those people. Not you people. Those people living in their shoes. Do you bother to observe them closely? Do you consider their current situation? Do you…

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Who has time to listen to podcasts anymore?

Who has time to listen to podcasts anymore?

Great info from KP.com (Who has time to listen to podcasts anymore?) Let’s explore the explosion of podcasts over the past few years. There is a podcast somewhere for almost any topic you can think of. There’s definitely…

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Success does-not-equal Being Mean

Success does-not-equal Being Mean

Great info from KP.com (Success does-not-equal Being Mean) You do not, I repeat, you do not need to be a mean bulldog to be a success in business. Success takes planning. Success takes execution. Success takes measurement. Success…

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Understanding people spawns a different perspective

Understanding people spawns a different perspective

Great info from KP.com (Understanding people spawns a different perspective) Black-and-white is black, and it’s white. No grey. No in-between. When we deal with people we need to remember that we’re dealing with people — no perfection, very…

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Real Estate marketing ideas for this summer

Great info from KP.com (Real Estate marketing ideas for this summer) The real estate market has been crazy for a while now — up a few months, then down a few months. Following a pandemic that has us…

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Do you understand your customer? Really understand them?

Great info from KP.com (Do you understand your customer? Really understand them?) Understanding the psyche, the dreams, the wants and needs of your target audience is king today — Psychographics! No longer should generic, space-filled demographic data sets…

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