psychographic

Why restaurants should have a database in their back pocket

Why restaurants should have a database in their back pocket

Great info from KP.com (Why restaurants should have a database in their back pocket) Our marketing friends always tell us we should collect names, email addresses, phone numbers, etc. from every customer we come in contact with. Dine-in…

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Real Estate marketing ideas for this summer

Great info from KP.com (Real Estate marketing ideas for this summer) The real estate market has been crazy for a while now — up a few months, then down a few months. Following a pandemic that has us…

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Do you understand your customer? Really understand them?

Great info from KP.com (Do you understand your customer? Really understand them?) Understanding the psyche, the dreams, the wants and needs of your target audience is king today — Psychographics! No longer should generic, space-filled demographic data sets…

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