Great info from KP.com (Is the MarTech Landscape Too Big?) How much is too much in the MarTech world? I’ve been reading through a State of Martech 2022 report put together by Scott Brinker of chiefmartec.com and Frans…
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Great info from KP.com (Why restaurants should have a database in their back pocket) Our marketing friends always tell us we should collect names, email addresses, phone numbers, etc. from every customer we come in contact with. Dine-in…
Read MoreGreat info from KP.com (Do you understand your customer? Really understand them?) Understanding the psyche, the dreams, the wants and needs of your target audience is king today — Psychographics! No longer should generic, space-filled demographic data sets…
Read MoreGreat info from KP.com (Warriors: Closing out C’s will be ‘hardest game’) Wait. What? They’re still playing basketball? It’s freakin’ mid-June, and hot as hades. How and why is the NBA season going this long? Surely no one…
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